In order to prove his point, he did his own "before" and "after" shots, taken within an hour of each other.
He let it all hang out in the first shot. "I then shaved my head, face and chest and prepared for the after shot, which was about an hour after I took the before shot. I did a few push-ups and chin-ups, tweaked my bedroom lighting, sucked in, tightened my abs and BOOM! We got our after shot."
The results, which you can see above, are astounding.
